On Mon, 2011-02-28 at 19:36 +0100, Nick Copeland wrote:
> > I wonder how we could evangelize Linux Audio more effectively to the
> > outside world?
>
> Linux audio needs marketing, it needs to get some editorial space
> (which is
> basically free advertising) that says the platform and tools are where
> people
> should maybe consider being.
>
> Now the Harrison boys might have some reason to do that but I doubt
> it, ie,
> they have a marketing budget but I don't think that will be for
> promoting the
> Linux product line.
>
> It might be possible to poll/harass/promote linux audio with some of
> the audio
> magazines and see if anybody wants to pick up the story and run with
> it. I only
> rarely read these and their current focus may be away from free
> platforms and
> into apps at the moment.
>
> After that, if their attention can be grabbed, somebody has to decide
> what to
> present. That will be difficult. Corporate marketing messages are all
> about
> focusing on the current developments, the differentiators and the
> message
> that the company wants to take to the market. The rather anarchic
> Linux
> Audio community might not have a single coherent message that they
> want
> to be brought across: what does Linux Audio have to offer? Read that
> statement carefully, it is not intended as a challenge as I think
> linux audio
> has a lot to offer however that has to be packaged into a 'nugget', a
> single
> message that goes out to the market.
>
> Regards, nick.
Tape Op Magazine is going to do a Behind The Gear piece on Paul and
Ardour, but it's going to be a bit down the road. But I agree, making
music with linux is at a pretty high level of maturity, and I think many
people would use if if they knew about it.
Ricardus...
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Received on Tue Mar 1 00:15:02 2011
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