Re: [LAU] "Laid to rest is Pro Tools LE"...

From: Patrick Shirkey <pshirkey@email-addr-hidden>
Date: Wed Mar 09 2011 - 09:08:30 EET

On 03/01/2011 06:54 AM, Nick Copeland wrote:
> > I wonder how we could evangelize Linux Audio more effectively to the
> > outside world?
>
> Linux audio needs marketing, it needs to get some editorial space
> (which is
> basically free advertising) that says the platform and tools are where
> people
> should maybe consider being.
>
> Now the Harrison boys might have some reason to do that but I doubt
> it, ie,
> they have a marketing budget but I don't think that will be for
> promoting the
> Linux product line.
>

How can they even hope to compete when Avid has effectively bought out
all the professional magazines?

It's impossible to find a magazine that is not just a marketing tool for
Avid. They are monopolising the market and anything that competes is
given lip service at best by the magazine editors for fear of loosing
access to the great Avid, pie in the sky, US funny money, cash cow.

We can only hope that at some point soon they stop printing money and
giving it to Avid so they are unable to maintain the billion(s ?)
dollars of debt they currently owe in order to continue propping up
their position as the market "leader".

It's a monopoly and there is very little that any of us Linux guys can
do to fight it at the international mass marketing level. None of us
have access to the kind of resources (ie a printing press) that Avid has.

Just as a test, I setup a google newsfeed with the following terms:

http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&csid=7761883e5c5cb9b3&ict=ln
<http://news.google.com.au/news/section?gl=au&pz=1&cf=all&ned=us&hl=en&csid=7761883e5c5cb9b3&ict=ln>
-------------
linux audio, linux video, linux multimedia, linux software, linux audio
development, linux music, music made with linux, linux sound production,
linux music production, linux digital audio, linux audio engineering,
linux radio, linux audio conference, linux midi, linux sound, linux
digital audio workstation
-------------

You can see the results for yourself at what kind of exposure there is
in the mainstream media.

> It might be possible to poll/harass/promote linux audio with some of
> the audio
> magazines and see if anybody wants to pick up the story and run with
> it. I only
> rarely read these and their current focus may be away from free
> platforms and
> into apps at the moment.
>
> After that, if their attention can be grabbed, somebody has to decide
> what to
> present. That will be difficult. Corporate marketing messages are all
> about
> focusing on the current developments, the differentiators and the message
> that the company wants to take to the market. The rather anarchic Linux
> Audio community might not have a single coherent message that they want
> to be brought across: what does Linux Audio have to offer? Read that
> statement carefully, it is not intended as a challenge as I think
> linux audio
> has a lot to offer however that has to be packaged into a 'nugget', a
> single
> message that goes out to the market.
>
> Regards, nick.
>
>
> _______________________________________________
> Linux-audio-user mailing list
> Linux-audio-user@email-addr-hidden
> http://lists.linuxaudio.org/listinfo/linux-audio-user
>

-- 
Patrick Shirkey
Boost Hardware Ltd.

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Received on Wed Mar 9 12:15:02 2011

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