Re: [LAU] Subject=Re: community pages

>>> I am not a marketing expert, but words like 'Linux', 'FLOSS' might be
>>> frightening people. 'Opensource', 'Ardour' and 'Ubuntu' (and probably
>>> Creative Commons) are words which lay much better in 'the market'...
>
>>I cannot begin to describe how much I disagree with "rebranding" what is
>>being done to make it go big. Sure "open source" is a nice term, and
>> "create
>>commons" is too, but one should stand with what it is that your *actually
>>doing*, and dimming it down for people getting into the scene is not
>> going
>>to improve the situation in the long run. Turning them into a veteran
>> linux
>>audio guys: that's a better goal.
>
>>Restating: I disagree with the idea of "marketing" names for what we do.
>>People will be draw to the comunity *because* of what we do, not because
>> of
>>*how we brand* what we do.
>
> Unfortunately, I won't agree there!
>
> The company I work for produce software (a very VERY big company), and
> they have a whole department for branding.
>
> I know it is "sad", and as a developer, I feel that "if it is a good
> software, they will come"...
>
> But...not so...
>
> May be rebranding is the wrong idea though.
>
> GNU is (one of) the License for Open Source Software.
> CC is (one of) the License for Artistic Content.
>
> We might need out own brand for the advertising part! (A new step in
> the Business Model).
>
>
>
> Another thing I was thinking about is this: When we release a
> software, it's really easy to know it's an open source software, it
> has the GNU License for example... For music rights, we have the CC
> license...
> What about creating a logo for music created only with open source
> software?
>
> Instead of having in the description of my band "oh I use only open
> source software blablabla", just a simple logo attached on the website
> of the band...
> I think somebody mentionned that Lord Of the Ring sound production was
> done in Ardour... Imagine if on each poster of the movie there were
> just a small logo claiming that!
>

Not quite. Weta Studios is a linux house. They have their own custom built
tools.

However, Sony Studio in Hollywood has a Harrison console running ardour
and that was used for the sound track on many very popular movies so far.

--
Patrick Shirkey
Boost Hardware Ltd
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