On Sat, September 1, 2012 12:53 pm, Ralf Mardorf wrote:
> On Sat, 2012-09-01 at 12:18 +1000, Patrick Shirkey wrote:
>> On Sat, September 1, 2012 11:58 am, Ralf Mardorf wrote:
>> > On Sat, 2012-09-01 at 11:10 +1000, Patrick Shirkey wrote:
>> >> Another example, Behringer ships Audacity with every single product
>> >> they sell. Clearly the global market leader for audio production
>> >> hardware sees some value in open source too. We can get an idea of
>> >> their market base by looking at their end of year or quarterly
>> >> financial reports.
>> >
>> > From Behringer I own a Modulizer Pro, ADA 8000 and an Eurorack
>> UB2442FX.
>> > I never noticed even a hint to Audacity by a slip of paper. I don't
>> > claim that there isn't such a hint, but I never noticed it. You
>> > shouldn't expect that customers take care about all the slip of paper,
>> > stickers, advertising brochures etc., that ship with a Behringer
>> > product. I don't think that I'm the only one thinking that those
>> things
>> > are waste. Who does put on a Behringer sticker on something? Even if
>> > some people should notice that there is a hint to Audacity, that
>> doesn't
>> > mean that they attach more value to it, than to a sticker.
>> >
>>
>> It's called extrapolation. In the marketing industry these are the
>> metrics
>> that get people interested. We don't have to go as far as most marketing
>> companies and "massage" the results in our favour (lie). All we have to
>> do
>> is extrapolate the best guess of what the numbers are and provide the
>> info
>> for everyone else to make their own educated decision.
>>
>> Given that we have so many metrics to work with now there is absolutely
>> no
>> reason we can't provide a very strong case for global adoption potential
>> that should get the attention of any serious marketing and sales rep and
>> rebalance the discussion in our favour for projects like this one.
>>
>> NI may be wary of providing a Linux version because they think there is
>> not a big enough market but if the numbers show that there are several
>> million people globally who use Linux Audio Tools they might reconsider.
>>
>> Also because Linux tools are considered to be high end and challenging
>> that can be made to work in our favour too. The Music Group own both
>> Behringer and Midas covering completely different ends of the market. If
>> they are happy to ship open source tools why wouldn't a company like NI
>> be
>> interested in making their products available to the same userbase?
>>
>> The only thing stopping them is the perception that the Linux Audio user
>> base is a small global market.
>
> In Germany you need to win more professional engineers using Linux, then
> automatically all the other people pay more attention to Linux. If you
> can't win more professionals, then all the others won't pay attention
> too.
> Talk to
> http://www.studio-presse.de/2.0.html
> http://www.tonmeister.de/index.php?p=impressum
> too. They don't ignore Linux, but it's no that important for most of
> them. Make famous engineers and musicians saying "I'm using Linux",
> that's how market works. Customer acquisition is a full time job.
> I've seen how a former friend started and today is one of the market
> leaders for professional studio microphones. He isn't a penguin, he's a
> shark. Most of us are penguins :).
>
That's one of our advantages as a global multilingual community. We don't
have to be sharks to succeed. We can and have maintained the Linux
approach of sure and steady wins the race. Over the next few years you
will be impressed at what we can achieve if we all take a few moments out
of our busy schedules to reach out to the magazines, businesses and
professionals in our areas.
Look at what people like Paul Davis, Domenico Colturato, Ronald Stewart,
Daniel James, Dave Phillips have achieved already. Most of what they have
done required hard graft and self motivation.
Look at how productive people like Fons Adriensen, Dave Robillard, Chris
Cannam, Eric De Castro Lopo have been almost entirely under their own
steam.
The majority of the work that has already been accomplished came from a
very small selection of incredibly motivated people.
It's entirely unreasonable for the wider community of people who actively
read or subscribe to the various Linux Audio mailing lists to expect these
same people to be the ones in charge of funding, disseminating,
evangelising and promoting Linux Audio to the global userbase.
Considering how many very clever and capable people are members of this
community it is almost comical that we are not already dominating the
global conversation when it comes to high end audio production tools,
hardware solutions and software resources. We all know the reason is
because Linux Audio s purposefully shut out of the conversation but that
shouldn't stop intelligent and capable people from making the connections
on their own.
Go to an AV trade show, look at the software and hardware solutions that
are being presented and tell me if there is anything that you cannot find
a solution for in the Linux toolset.
I've been looking for the past few years and I am thrilled at how much the
Linux Community has achieved. With the global economy in such a bad shape
it is only inevitable that people are going to look harder for solutions
that save them money and Linux Audio is definitely in that space.
The money you can save by not having to purchase all the software that we
already provide means you have more money available for high end items.
We are talking about studios that pay $80k just for the software for a
single seat. That money could be spent on a cluster of 20 machines for
backend rendering with more power on one graphics card than the entire
cluster used to create Avatar or the Lord of the Rings.
Any company that doesn't see the value in that is simply not going to be
able to compete.
-- Patrick Shirkey Boost Hardware Ltd _______________________________________________ Linux-audio-user mailing list Linux-audio-user@email-addr-hidden http://lists.linuxaudio.org/listinfo/linux-audio-userReceived on Sat Sep 1 08:15:02 2012
This archive was generated by hypermail 2.1.8 : Sat Sep 01 2012 - 08:15:02 EEST